Writing on product craft

Notes from the inside of product teams that ship.

Essays, talks, and field notes on strategy, discovery, prioritisation, and the judgement calls nobody teaches you. New pieces land here first.

Featured

Roadmaps are a communication tool, not a promise

Why treating a roadmap as a delivery contract quietly destroys trust — and what to publish instead.

Article · 8 min read · Coming soon

Latest writing & talks

All articles
  • TalkDiscovery without the theatreComing soon
  • ArticleWhat a fractional CPO actually does in week oneComing soon
  • ArticlePrioritisation is a values problemComing soon

News & updates

All updates
  • Coming soon

    Product Chief is live

    The site is up. Articles and talk recordings will start landing here shortly.

  • Coming soon

    New talk recording in the works

    A recording of 'Discovery without the theatre' will be posted once the video is cut.